It’s Not Jimmy’s, It’s Mine!

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I will never forget the first Jimmy’s I had. I bought it in a deli behind Ladbroke Grove on one of our first sunny days of the year. Before then I wasn’t necessarily convinced that iced coffee was a drink for me; sticking to piping hot espressos and frothy cappuccinos to perk me up. Well I was wrong. Since this very day in the middle of May, I have never looked back. It was also on this momentous occasion that I posted an alluring shot of my iced coffee on a bright turquoise bench in my friends garden….@jimmyicedcoffee ‘liked’ the picture and the rest is history.

What Jim Cregan has created is something cool,  fun and something so delicious that it is genuinely sad when you reach you the bottom. Iced coffee never tasted so good.

I grabbed Jim for a quick Q&A, to  give us a little insight into his world…

I am going straight in for the kill, which Country do you think produces the best coffee?

I think Costa Rica produces the best coffee.  I’ll put this down to ignorance of not exploring enough countries and their own coffees but when I went to Costa Rica, I distinctly remember having cup after cup of consistently incredible coffee.  That isn’t to say our Honduran coffee isn’t bad, as it’s EPIC.  I guess it’s also down to enjoying it in the place of origin, sat on plastic chairs in a road side cafe, without a care in the world after a great surf. That all adds to making a cup of coffee taste that extra bit better.
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Lying in the grass, on a hot & sunny day, I would reach for an Original Jimmy’s Iced Coffee. What is your ideal coffee-scenario?

My ideal coffee scenario is this; waking up knowing I’ve got enough time to brew an epic Iced Coffee at home using my Aeropress and cook up some scrambled eggs to enjoy with my wife whilst listening to some crazy music on BBC 6 Music. It’s super simple as everything should be, and so fulfilling for my belly and my brain.
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How long has it taken you to grow this wonderful brand from the very first seed of inspiration, to the Iced Coffee Empire it is fast becoming? 

Firstly, thanks for calling it a wonderful brand! The seed was sewn in Australia in 2008 when I first found ready to drink Iced Coffee. It wasn’t ‘watered’ until November 2010 when it turned into a weed and grew like mad. I guess the brand is me and my outlook on stuff which has always been there, it’s just needed to become a tangible object to make it come to life for others to enjoy. Does that even make sense?

Tell us about your involvement with the ‘This is Africa Initiative’? 

‘This is Africa’ is an epic little initiative run by a friend of mine, Lucy Devall.  She runs a heap of school enterprise campaigns here in the UK and in Africa, encouraging young people to actively think about being entrepreneurial.  She asked if we could be involved as a case study for the students as it fits well within their community and their climate. She figured that as Africa produces amazing Coffee and the sun shines a great deal, Iced Coffee could be produced for two reasons. One, the sunshine puts you in the mood for Iced Coffee and two, Solar energy could be used to power fridges, making it a viable business proposition. We proved to be a useful case study and it made the students broaden their ideas on enterprise, which is ace. In the future, I’d love to go out and do more, but for now it seems like we’ve managed to help out in a way that’s different and I like that a lot.
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Do you have a favorite café in the UK and what makes that place so special?

My favourite cafe…that’s a tough one as there are a great deal of them across the length and breadth of the UK. Right now, I would have to go with ‘Boscanova’ in Boscombe, funnily enough. It’s ace. There are some of the UK’s greatest baristas in there who literally love coffee to death.  Their breakfasts are off the chart and the chefs are like mechanical maniacs.  It’s always rammed, always playing the best music and if you get in before 9am, you can do 2-4-1 early bird brekkies. They love messing around with different types of coffee without being all ‘London’ about the whole thing and are so happy to explain all the processes involved without making you feel like a douche.  It’s perfect on a hangover, then a stroll down the beach. Simple.
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Where do you see Jimmy’s Iced Coffee in 5 years time? 

Wow. Big question.  In 5 years, the Jimmy’s brand will have a great presence in at least 5 countries across this fine globe in number of guises from Iced Coffee to the best portable BBQ you’ve ever seen.

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Your view right now… 

My view right now is the length of my office out into the car park at our Industrial Estate named ‘Beaver’ for some ridiculous reason. It’s not all that glam, but it’s amazing what a few plants and some optimism can do to your work space.

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Your next adventure is… 

My next adventure is the birth of my first nipper and man what an adventure it’s going to be. My wife is already experiencing contractions, so it won’t be long now, maybe a week!  It’s made me reflect on my life heaps and how much my folks have looked after me.  What a mission I’ve been on, even at 32.

And finally, what are you listening to in your (perfectly adorned) truck on a Jimmy’s road trip? 

On a perfectly adorned road trip, I’m listening to a mix of Nas, Pearl Jam, Snoop, Black Seeds, Russ Chimes, Beirut, Fat Freddy’s Drop, stuff like that.

Amazing. Thank you Jim! 

On that note it is time to sit back with an ice cold glass of the good stuff and enjoy this…

(Stockists include: Waitrose, Selfridges & Co., Whole Foods, Budgens, WHSmith, RoadChef and many more!)

www.jimmysicedcoffee.com 

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My Spain…

Back into the swing of things here in London and with Summer finally here, my holiday blues are subsiding. Leaving Spain for me however, is always hard…

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Arcos De La Fronterra is a little Spanish town near Jerez, that I can happily call my second home. If you want to discover typical Andalusian culture then this is a good place to start. It is surrounded by olive groves but towering high above the surprisingly lush landscape are elaborate churches, family run tapas bars and Moorish inspired homes and dwellings built into the rocks. There is a wonderful little vineyard called Bodegas Marascal, right next to Arcos town which is a simple hobby to its owner Marco (& a real treat for those locals who get to taste the wines!) We visited last year and got to see this working vineyard in action, followed by a thorough tasting whilst snacking on cold meats and cheese.

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Just by the reservoir 10 minutes from Arcos is a town called Bornos and this is where I experienced Caraquoles for the first time. ‘Caracoles guisados en caldo’ (snails stewed in broth!) is an apertivo typico for the Province of Cadiz. I spotted the gentleman on the table next to me devouring this peculiar looking delicacy as we sat outside a Tapas bar a couple of weeks ago. My only experience of Snails before now, has been stabbing at big, garlic escargot in piping hot ceramic dishes ‘the French way’. Drinking down the grey liquid then carefully picking at the little caracquoles with my teeth was a new venture. Actually, I was pleasantly surprised and washed down with a chilled glass of Cruz Campo, I can see why this herbacious and well seasoned broth is popular despite its daunting appearance.

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(top tip: avoid the black sack at the base of the snail….!)

On June 23rd, we celebrated Midsummer in honour of San Juan (St. John the Baptist). Led by a group of Spanish friends it was a day of good food and very good wine as well some fantastic ‘Spanglish’ conversation- we were really stuck on the word ‘Host’ and this escalated into a rather hilarious game of language-charades. Needless to say, the Spanish dictionary was coming in handy. At 12am the fireworks started and out came a banquet of sweet treats; traditional Spanish cakes and desserts.

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The sun setting over Arcos de la Fronterra

It is a celebration particularly prominent to some of the coastal towns of Spain (Alicante for instance consider it their most important Fiesta) and they spend their day preparing huge bonfires, which become the focal point of the night when revellers jump over them to “purify and cleanse the soul”. We kept it a little more low key but toasted to the shortest night of year with copious amounts of Cava, whilst releasing lanterns into the sky.

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Cucumber & Mint Salad: Light, fresh salads are essential lunches for scorching hot days

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I take my Cruz Campo with a slice of lemon!

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The train from Jerez to Seville is very simple and well worthwhile. It takes just over an hour and gets you right into Seville about a 15-20 minute walk from the centre. Seville won my heart over the first time I visited on a lone expedition 4 years ago. With very little planning I jumped on a bus from Algerciras on the southern coast (next to Gibraltar) and made a journey with nothing but a map and a camera. I have returned every year since with friends to show them this magical place.

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A visit to the Alcázar is a must when visiting Seville. This Royal Palace, encased by the most enchanting of gardens, is still in use and houses the Spanish Royal Family when they are on trips to the city. Peacocks strut in between cooling water features & ancient foliage whilst tourists stagger around in awe of the Palace’s fine detail, inside and out. Good food and drink isn’t hard to come by down the many cobbled streets surrounding the Alcázar and horse pulled carriages wait patiently at the Cathedral to lead you further afield.

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To really, really experience the true heart & soul of Spanish life however, you must find and witness the passion of its Flamenco. Last year my boyfriend and I were near hypnotised behind the big wooden door of Tablao El Arenal; sweat was flying, heeled boots were clicking and hands were clapping during this deeply emotive performance, that has stayed with me ever since…

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Now, tucked away in the Sierra Morena mountains just outside of Seville, is another little piece of heaven. This year Isaac and I were lucky enough to spend the night in the perfectly rustic ‘Trasierra‘ (owned by Charlotte Scott) which is the ultimate escape.

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We drankRosé by the pool and were treated to a typically Spanish spread for lunch; fresh salads, almond gazpacho, braised sausage & lentils. Homemade cakes & mint tea are served in the afternoon, post siesta and by night, you can enjoy a three course dinner under fairy lit trees in the courtyard of the Cortijo. Sleep was easier here than I have found it to be in years, no doubt the fresh white linen sheets and rare silence of the night had something to do with that. Sounds pretty idyllic doesn’t it…

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The warm breeze is perfumed with Jasmine and around every corner, set against white washed stone are dashes of colour from the lavender and rose bushes. Come here to relax. Be barefoot and carefree. Read. Eat, drink and surrender to this rural way of life.

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There is no doubt that I am truly in love with Spain. The culture, food, drink and hospitality. The weather is glorious and it continues to fill my soul with goodness each and every time I visit. It also beholds many more little secrets and adventures which I can only hope to indulge you in on countless other occasions…

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For more information on Trasierra you can LIKE their Facebook page, check out their website or give them a Tweet @trasierra
http://trasierra.eu/
https://www.facebook.com/trasierra?fref=ts